I received valuable feedback from a friend recently, which made me rethink how to present Zen Citizen.

The end goal of Zen Citizen may well be to sidestep or work around petty corruption and eventually restore the stigma and shame attached to corruption. However, this may not make for an adequate value proposition. The vast majority of us simply want to get our work done and have no qualms greasing palms. ‘Convenience’ would therefore be a stronger motivator for people to use Zen Citizen, not moral outrage over corruption.

I had assumed that “without bribe” automatically communicated the convenience angle, but I have to admit, it does not. I have since emphasized “helping people save time and money in accessing public services” when explaining what ZenC is about.